Beauty Colab was a project unlike any other — not only because it was created for L’Oréal, a long-standing partner of ours, but because it was designed for one of the most discerning audiences in the social media universe: beauty creators and influencers.
Adding a personal dimension to the project, one of the app’s featured mentors and ambassadors was our very own CEO, Karol Tomaszewski.
L’Oréal’s innovation team approached us with a brilliant idea — to develop an educational app for beauty influencers. A platform where they could grow their skills, expand their knowledge, and find inspiration — all in a fast, accessible, and creator-friendly format.
Over the course of more than a year, within the framework of our Content Growth Program, we consistently delivered technically complex, aesthetically consistent content, including:
– video and photo materials featuring hundreds of L’Oréal products,
– evergreen and educational formats,
– and seasonal specials tailored to key calendar moments like Halloween, Christmas, and limited-edition launches.
This content reached tens of thousands of beauty creators across Poland, serving as a real tool for their growth —while reinforcing L’Oréal’s position as a true expert and innovator in the beauty space.
Beauty Colab is a prime example of what happens when you combine long-term partnership with a high-performing content system. No chaos. No bottlenecks. Just quality that educates — and inspires.
