Creating a solid concept is key to seeing a project’s potential before the shoot even starts.
It made the process more flexible, aligning perfectly with the client's vision while saving time.
Our goal for this project was to showcase a new foundation that combines a luminous finish with a natural look. During the shoot, we focused on how it enhances the skin’s texture, creating a fresh, radiant, and authentic glow.
This concept proved that even full-coverage makeup can highlight natural beauty, giving skin life and radiance.
It’s all about the person who wants both performance and authenticity in her makeup.