NYX Makeup Influencer Academy

Imagine this:

One house. Twenty emerging Instagram talents. Eight transformative days. Ten cutting-edge workshops.

NYX Professional Makeup wanted a campaign that buzzed with energy, married product education with entertainment, and maximized the brand's reach.

So.... this is waht we did:

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We invited twenty rising Instagram makeup stars, boasting a collective reach of 450K followers, to a luxury villa for an intensive eight-day challenge.

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They were immersed in workshops covering everything from AV arts to personal branding, guided by a handpicked team of industry veterans.

The participants faced creative challenges that tested their skills and pushed their limits, revealing their true potential—both literally and metaphorically.

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The stakes were high as they competed for a grand prize that included a contract with NYX Cosmetics, a 10K PLN cash prize, and professional gear to start their own makeup studio.

Spanning seven episodes, each lasting about 12 minutes, the show aired on 4Fun TV and YouTube, captivating viewers and creating an unprecedented buzz around the brand.

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The campaign was a resounding success:

🌟Influencers created over 120 social media posts and nearly 1,000 Insta stories, reaching hundreds of thousands.

🌟Organic reach on 4Fun’s Instagram and Facebook hit 0.5M people, with paid campaigns reaching an additional 1M.

🌟The show notched up over 3.5 million brand hashtag impressions and 1 million minutes of watch time.

🌟NYX soared to the top as the number one CPD makeup brand in social buzz for 2019, growing by 25% year-to-date.

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Due to the overwhelming success, we launched a new edition in 2021 on MTV Poland, continuing to revolutionize the influencer scene.