For the launch of its most groundbreaking fragrance line to date, NOU took a bold step toward reinvention — entering the premium segment with a visual and emotional language entirely it's own. This was more than a product release; it was the beginning of a new chapter.
Behind the lens stood Karol Tomaszewski, who immediately responded to the concept with a minimalist, gallery-like aesthetic reminiscent of London’s auction catalogues. His visual language — rooted in light, negative space, and refined detail — turned each product into an art object.
Leading the strategicvision was Ewa Jabłonowska (Director of Strategy), who partnered with Dominika Rutkowska (Creative Director) to shape a concept that felt elevated, sensory, and unmistakably fresh. Together, they brought in scenography duo Maria & Marta, who designed a series of futuristic, organic sculptures where raw materials — metal, glass, ceramic — merged with fluid, almost biomorphic forms.
The result? A content suite that breaks entirely from the brand’s previous visual identity. These are not just fragrance photos — they are a visual statement of ambition, refinement, and redefined beauty.
