When the owner of a classic fragrance brand comes to us and says, “Let’s do something modern. Something entirely new.” — we open the full creative vault.
Product photos and videos were shot inside a custom-designed micro virtual studio — a hybrid space where digital backdrops met physical detail. Futuristic landscapes were projected behind shimmering glass flacons, while boxes, suspended by Joanna Ornoch’s alternative scenography, floated through a basin filled with swirling clouds of color pigments.
With razor-sharp insights crafted by Ewa Jabłonowska (Director of Strategy), we built a bold creative vision that allowed Karol Tomaszewski’s passion for technology to shine through.
The campaign’s key visuals were captured in an underwater installation composed of hundreds of 3D-printed micro-sculptures. Light,movement, transparency — everything was reimagined beyond traditional beauty and fragrance tropes.
The result? A campaign that shattered conventional perceptions of how perfume content should look. And more importantly — this scent drop performed exceptionally well in sales. Proof that when bold creativity is grounded in strong strategic thinking, it doesn’t just disrupt — it delivers.
This is the essence of a true Creative Breakthrough.
