For NOU, we reimagined the visual identity of its most iconic, legacy fragrance collection. Executed in the Brand Big Bang (BBB) model, the production focused on storytelling through micro scenographic sets — each fragrance placed within a unique, symbolic composition, designed to evoke mood, memory, and materiality.
For this campaign, we also introduced AI-enhanced content creation. Select visuals were extended using AI, doubling the number of usable assets without the need for additional shooting. These augmented visuals — with surreal transitions and unexpected movements — created a buzz effect on social media, drawing attention and engagement thanks to their visual novelty and algorithm-breaking aesthetics.
In just one shooting day, we achieved the volume of a typical two-day production. The key? Smart scheduling and set design. While one team captured both photo and video content on set, the scenography unit prepared the next visual worlds in a parallel space within the studio — ensuring an uninterrupted production flow with no creative compromise.
The final outcome: a 2x expanded content library, ready for omnichannel rollout, created in a single, strategically executed production day.
This project demonstrates how scenographic creativity, production precision, and emerging tech can converge into one cohesive, high-impact visual system — one that captivates, scales, and surprises.
