As part of a Brand Big Bang (BBB) production, we created a full-scale content library for OnlyBio’s hair toners line. Over two intensive shooting days, we captured not only the essence of four hero SKUs, but also over 20 additional products from the range — each with its own identity, each with a defined role in the brand’s storytelling.
To complement this expressive layer, we also produced clean, product-centric content: minimalist stills and videos optimized for rich cards, created with less staging but scaled across the entire toner line. A vital element of the production was capturing true-to-tone results on hair models, with lighting designed to showcase the pigments’ vibrancy and shine.
The creative direction focused on sensory experience. We paired bold product shots with the visual language of food — fresh textures, juicy color palettes, and an intentionally "messy" composition. The result? Editorial-style photos and films in messy beauty aesthetics: sharp lighting, raw setups, and a diverse range of cameras, including vintage DV cams, for added authenticity and edge.
The result? Nearly 185 assets, crafted for omnichannel deployment — from e-commerce to social media and paid video.
This is the BBB difference: high-volume, high-style, and high-speed production — with the strategic clarity and artistic cohesion modern beauty brands demand.
